Sunday, April 18, 2010
“Deluxe: How Luxury Lost Its Luster” by Dana Thomas
I love books, just the whole experience of reading books. Well apart from classics I really enjoy reading about one of my favorite topic - Fashion. Next book I cant wait to get my hands on is “Deluxe: How Luxury Lost Its Luster” by Dana Thomas. This book gives us:
"some sharply observed profiles of figures like Miuccia Prada, who was a Communist with a doctorate in political science when she took over her family’s small luxury goods business in 1978, and the business tycoon Bernard Arnault, who relentlessly built LVMH into a luxury monolith with dozens of brands (including Louis Vuitton, Givenchy and Dior) sold around the world. But the focus remains on how a business that once catered to the wealthy elite has gone mass-market and the effects that democratization has had on the way ordinary people shop today, as conspicuous consumption and wretched excess have spread around the world. Labels, once discreetly stitched into couture clothes, have become logos adorning everything from baseball hats to supersized gold chains. Although this volume quotes Anna Wintour, the editor of Vogue, saying such changes mean that “more people are going to get better fashion” and “the more people who can have fashion, the better,” the author reaches a more elitist and pessimistic conclusion. “The luxury industry has changed the way people dress,” she writes. “It has realigned our economic class system. It has changed the way we interact with others. It has become part of our social fabric. To achieve this, it has sacrificed its integrity, undermined its products, tarnished its history and hoodwinked its consumers. In order to make luxury ‘accessible,’ tycoons have stripped away all that has made it special.
“Luxury has lost its luster.”
The New York Times by By MICHIKO KAKUTANI